Why native ads are doing so well over its contemporaries
Brand owners or marketers are constantly churning ideas to reach the targeted audience. However, the implemented ways have now become rather monotonous for the consumer. We are precisely talking about the digital marketers who target the huge number of people spending their time online. The displays ads were considered the most popular medium of advertising for so is now being rejected by them. As native ads are carefully placed along with the online long. But this is now becoming obsolete as the preferred audiences are hardly showing any interest towards these display ads. The most viable option now is to go for the native ads. If some of you are still wondering what is a native ad, these are content oriented ads that are carefully placed at a website’s content feed. Over the last few years, native ads are constantly gaining momentum.
A simple analysis of the consumers makes it apparent; the banner ads which happened to be the most preferred way to advertise online content the consumers are most likely to click them. Recent observations indicate consumers prefer looking at native ads 52% more than the banner ads. Naturally, this has created a lot of buzz in favor of native advertisements. The sole intent of the native ads is to blend it with the newsfeed of the website where the ads are going to be placed. Being related with the content of the website most consumers will spare time to click those ads. Anything related to the content of the main website will have the likelihood of the consumer trying to get more information about them and this is where the native ads work. Learn more on native advertising by clicking here >
The social media platforms are currently mostly utilized to place these native ads. Even if the customer does not buy those products they might press a “Like” and this further promotes the product without even the consumer knowing about it. As this process continues in a cycle the brand gets uplift and ultimately conversion happens. Here are some startling facts about native ads. Since the introduction of the native ads it increased the brand affinity by 9% and further boosted the chances of its purchase by 18% than the banner ads. Native ads appearing in the social platforms are shared as much as 32% while banner ads have plummeted to 18%. Lastly, the blending with the website’s content helps the consumers to become aware of the brand by 71% as compared to the banner ad which is only 50%. Learn more on best native spy tool by clicking here >
Most digital marketers are still unsure if they are going to continue with the banner ads or will switch to the native ads when commencing their advertising. The days of banner ads are certainly limited. However, just because the native ads are doing well does not mean everyone will be able to succeed by placing a native ad, careful placement of the ad keeping in mind the content factor. Under no circumstances should a consumer think he has been deceived to click the ad. For keeping the goodwill of the brand this is an important aspect. Get spy tool discount by clicking here >